Business System Analyst Job at Incedo Inc., Cleveland, OH

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  • Incedo Inc.
  • Cleveland, OH

Job Description

Business System Analyst

Cleveland, OH, or Pittsburgh, PA

Job Summary:

We are looking for a Business Systems Analyst (BSA) with a strong background in the banking domain , along with hands-on experience in marketing platforms , customer data analysis , and campaign operations . The ideal candidate will act as a bridge between business stakeholders, product teams, and technical teams, helping translate business needs into data-driven and technically feasible solutions.

Key Responsibilities:

  • Gather, document, and analyze business and system requirements across marketing , data , and banking workflows.
  • Collaborate with stakeholders to define customer journeys, campaign targeting rules, and KPIs.
  • Work closely with data engineers, data scientists, and marketing technology teams to implement campaign and analytics solutions.
  • Support integration between banking core systems, marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), and data platforms.
  • Facilitate discussions around data quality, data governance, and customer segmentation strategies.
  • Analyze customer behavior, acquisition trends, and engagement metrics using SQL, dashboards, or reporting tools.
  • Help design A/B testing strategies and assist in reporting outcomes to business teams.
  • Collaborate with compliance and risk teams to ensure adherence to financial regulations in marketing communications (e.g., Reg Z, UDAAP).
  • Participate in Agile ceremonies (standups, backlog grooming, sprint planning) and create user stories and acceptance criteria.

Required Skills:

  • 5+ years of experience as a BSA in the banking or financial services domain
  • Strong experience working with marketing technologies and platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua)
  • Solid understanding of customer data platforms (CDPs) and data analytics tools (e.g., Google Analytics, Power BI, Tableau)
  • Strong knowledge of SQL for data analysis and validation
  • Hands-on experience working with campaign data , segmentation, and customer targeting
  • Familiarity with banking regulations related to customer communication and data privacy (e.g., GDPR, UDAAP, Reg Z)
  • Experience working in Agile/Scrum environments
  • Excellent communication, stakeholder management, and documentation skills

Preferred Qualifications:

  • Experience with digital banking products , customer onboarding, or loyalty programs
  • Understanding of data pipelines and working with data engineering teams
  • Background in marketing performance reporting , ROI analysis, and personalization initiatives

Education:

  • Bachelor’s degree in Business, Marketing, Information Systems , or a related field
  • MBA or related advanced degree is a plus

Job Tags

Full time,

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