Job Description

Demand Generation Marketing Manager - Remote

About Us:  
Elevate K-12 is on a mission to ensure every student receives a high-quality education.  Elevate K-12 is a teaching company that provides synchronous virtual instruction to thousands of K-12 schools across the country that are facing acute teacher shortages.  Elevate K-12 provides engaging instruction via livestream from experienced US-certified teachers.  Schools feel confident filling their permanent teacher vacancies with these high-quality instructors, ensuring consistent academic outcomes for all students.  

Elevate K-12 is a series-C funded EdTech company enjoying business momentum. We are growing to meet the acute and worsening teacher shortage crisis, and are working to become an iconic EdTech brand, uplifting the lives of millions of students and creating unique job opportunities for teachers in this new, innovative category of education. 

The Role: 

Elevate K-12 is looking for an experience-driven and detail-oriented Demand Generation Marketing Manager to support the execution of our lead generation engine.  In this role you’ll play a critical part in defining how Elevate K-12 generates awareness and interest from prospective partners. Reporting to our Senior Manager of Content Marketing, you’ll own all demand generation campaigns, our website and all marketing metrics tracking.  You’ll collaborate closely with teams across Sales, Marketing, and Leadership to deeply understand our School District audience and ensure that our lead generation efforts deliver measurable impact.   
 

What you will do: 

• Set the goals and strategy for demand generation 

• Create and execute all demand gen campaigns, including messaging, channels and target audience 

• Channel strategy unique to the education space, including digital, webinars, email, print and trade publications 

• Ensure all inbound and nurtured leads are properly routed to Sales for close 

• Budget management / ROI of marketing spend  

• Manage the Elevate K-12 website, including the structure and content 

Qualifications: 

• 4+ years of experience in demand generation in the B2B space (with a Sales team) 

• Understanding of the Education industry and its unique buyer personas (or strong willingness to learn) 

• Proven track record of executing successful campaigns to generate potential buyer interest 

• Ability to manage a Wordpress site and execute medium-sized structural improvements 

• Experience with managing a six-figure marketing budget and explaining spend and ROI in weekly and monthly reports 

• Expertise with digital advertising platforms such as LinkedIn, Meta and Google 

• Strong project management skills and attention to detail, with the ability to manage multiple events simultaneously.  

• Exceptional collaboration skills to work cross-functionally with Sales, Marketing, and Leadership teams.  

• Willingness to travel up to 10% (to meet with internal teams) 

What we offer: 

• A fully remote company (with a handful of company gatherings per year) 

• Competitive compensation 

• Unlimited PTO (Paid Time Off) & 12 company paid holidays 

• Benefits – Medical, Dental, Vision, 401K and more 

• Phone and internet stipend 

• One time home office setup stipend 

We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law.  If you need assistance or an accommodation during the application process because of a disability, it is available upon request. 

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