Job Description

Job description

Manage PR activities including media requests and strategy, assist with the organization of activations and communications events, daily relationships with key editors and US media.

Profile

• Manage PR daily activities including press pitching and placements, campaign strategies and press samples management
• Coordinate sample trafficking guidelines
• Coordinate PR guests’ logistics, attendance and activities during national and international events
• Liaison with media partners for engagement, cultivate strong relationships with fashion, luxury, trade and sports editors, journalists and influencers under PR Manager’s supervision
• Manage media inquiries and protect brand narrative
• Assist in the pitching creation process, coming up with ideas and able to react quickly and under pressure to resolve issues.
• Manage photoshoots with OMEGA Ambassadors and Friends of the Brand, and the liaison with their teams (agent, publicist, stylist, glam…)
• Recruit and pitch new Content Creators for Brand loyalty development, as well as for press trips and brand activations.
• Assist with shipping of Press Gifts
• Review competitor’s activations and ROI for Media comparison analysis.
• Review and organize all assets sent by OMEGA HQ – including product images, press releases, media alerts
• Coordinate administrative activities of public relations
• Assist with Ambassador and Friend of the Brand requests – including appearances, loans and use of brand allowance
• Manage creation and distribution of press releases, media kits and all other PR materials in an accurate and timely manner.
• Manage digital showroom, Fashion GPS & Muckrack

Support all daily Press Office tasks

• Maintain master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities, working and monitoring.
• Send and pitch editorial trunks and new press kits invitations to national and local press upon PR & Communication Manager’s approval
• Maintain and save well-organized database of HQ assets, press texts and brand communication tools across all categories including but not limited to press kits, images, preview boxes, information notes, update credit and placement tracker
• Update, and maintain press, e-influencer, and industry contacts database, ensuring accurate records for internal reporting tools and gifting
• Invoices management with review and payment
• Assist on Monthly PR budget with manager
• Create project proposals for events, pitches, communications strategy, and other collaborations
• Conduct monthly PR Sample audits – in collaboration with Operations and VIP team

OMEGA HQ Support

• Define needs needs based on OMEGA HQ requests.
• Assist HQ with International photoshoots in the US
• Assist HQ with international events when needed
• Create monthly market context presentation for HQ

Professional requirements

Education

• Bachelor’s Degree required. Communications, Public Relations, Marketing or related field preferred.

Required Experience

• 2 – 3 years’ experience in a similar position.
• 2 – 3 years’ experience in an office work environment.
• Desired experience in US market.

Technical Skills/Abilities

• Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft office Word, Excel, and PowerPoint.
• Experience with Launchmetrics, Fashion GPS and Muck Rack
• Bilingual is a plus

Personal Skills

The ideal candidate will have the following personal qualities:

1. Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task.
2. Direct and efficient communication skills, both written and verbal.
3. Good time management skills.
4. Pro-active and dynamic.
5. Highly self-motivated with sharp attention to detail and strong focus on execution & rigorous implementation.
6. Team player, at ease with transversal and multi-sites organization.
7. Adapts quickly to change and last-minute requests as needed.
8. An aesthetic eye and an understanding of the luxury world.
9. Ability to work outside of traditional business hours and weekends as needed.
10. Ability to travel as needed
11. Ability to work in office 5 days a week
12. Based in Miami. FL

Benefits Program

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.

• Excellent health, dental and vision insurance ( employee and dependents are eligible 1 st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 PTO days per year, 23 PTO after 5 years
• 7 days per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance
• Employee product discount
• Transitchek Program – Save money on commuting to work and/or parking with up to $270 pre-tax dollars per month
• Internal transfer and growth potential
• $500 Employee Referral Bonuses
• Free parking (if applicable)

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